Red Metal Welding Marketing Campaign

I was first approached by the president of Critical Systems, Inc. (CSI) Ted Jones and the head of the Orbital Technologies Group, Tim Tycz, to create a name and logo for their patented copper welding technology and related weld heads. After conducting several rounds of ideas and revisions we landed on the process being named Red Metal Welding and the weld heads being the Lightning Series weld heads.

After finalizing the designs, I was tasked with creating a variety of video and visual content for online use, marketing materials, and a new landing page for Red Metal Welding. This required vast amounts of collaboration with our sales department, orbital welding department, and our web development team to ensure that all parties were happy with what was ultimately produced.

I recommended we use a 3-pronged approach to drive interest when we announced Red Metal Welding, with email campaigns, online blog and video posts, and attending conventions around the country. The response was explosive, with CSI gaining attention nationwide and quickly greenlighting their first large-scale project welding copper tubing in a hospital in California.