Critical Systems, Inc. Rebranding

Context

After having the same logo for 25 years, founder and president Ted Jones worked with myself, the heads of each department, and an external graphic designer to update the logo and branding for Critical Systems, Inc. (CSI). I provided feedback on the creation of the new logo, and was tasked with taking that logo and rebuilding the website, updating all documents, and creating new apparel to celebrate the new logo and brand.

We focused on creating a sleek, modern design to show that CSI had entered the 21st century. My role was to expand the brand guide and create new assets for all of our web, document, marketing, and all other branded materials. A large part of this project was to manage a team of web developers and communicate between them and stakeholders of the company to build a website with text, images, videos, and designs that fit the new brand and communicated what the president desired.

Skills & Tools Used

Accessibility, Graphic Design, Photography, Professional Communication, Project Management, UX Design, Videography